ZMOT is dead. Enter: BMOTIt has been a decade since Google introduced the marketing world with ZMOT — Zero Moment Of Truth. Ten years later, with deprecation of…Aug 10, 2021Aug 10, 2021
3 business model disruptions covid has ushered in for marketing teamsMcKinsey predicts that by 2025, COVID-19 will have cost the world between up to $35 trillion. While many businesses have suffered and…Jul 28, 2021Jul 28, 2021
Women in Marketing 2020Of CMOs appointed in 2019, 48% were women, up from 44% in 2018 and 38% in 2017.Dec 1, 2020Dec 1, 2020
